Game Changing Insights & Analysis


Viral marketing: What does it take to go viral

There’s that one goal, the holy grail, we relentlessly endeavour to achieve in the course of our careers..


Podcast Listenership Trends Among the Kenyan Youth: Are Podcasts Viable Advertising Channels?

For those in the business of persuasion and influencing attitudes, the search for perfect mediums and...


Doing It Right: Lead Generation Process For Small Businesses

Not so long ago, I was engaging a proprietor of a medical centre who poignantly complained that the number of people seeking healthcare services at their established had...


The Power of SEO: How To Successfully Position Your Small Business Online

As a small business, getting customers can be a daunting affair, especially when starting up. The budget is tight, there isn’t enough money to plug into various marketing initiatives. Nonetheless...


From Surviving To Thriving: Marketing Trends To Watch Out For In 2022

Marketers are constantly evolving with the world around them. 2021 was about recovering from an unprecedented shock. But this year is about responding, and for those best...


Beyond The Numbers: Getting The Most Out of Your Online Community

As digital technology continues to spread and connect the threads in all aspects of our daily lives, small business owners are slowly realizing its untapped potential, especially in...


The Year Ahead: Marketing and Business Landscape Outlook For 2022

It’s that time again that we all gather around with colleagues at work to predict and get ready for the future. Certainly, strategic planning is one of the most critical activities for any...


Content Marketing 101: Getting Started With Content Creation

Ever since the world shifted from the industrial revolution to the information age in the mid-20th century, virtually all aspects of society have changed markedly. Evolution has come with ...


Customer Reviews: How To Sell Without Selling

Sales is the most vital artery in the body of any business. It delivers revenue that pretty much finances everything else. Despite its critical role, the art of selling is still a big challenge among...


Powering Your Business With Mobile Marketing

Mobile technology has profoundly revolutionized the way we live, work, and play. Today, you can do several things just by the touch of a button on your portable tech-enabled device. As a small...


Why Customer Service in Kenya is Mostly Broken and What to Do About It

Not long ago, while going through my Instagram feed, I stumbled upon an advertisement for beautiful, locally manufactured men’s shoes. The price was within reach. So, I decided to send an ...


Partnership Marketing: Collaborating During Tough Times & Beyond

Ego is the enemy. In a world where everyone takes pride in being self-sufficient, a partnership is an idea that many people like to frown upon. Anyone who is not able to fend for him/herself is...


The Changing Face of Public Relations Practice: Are You Ready?

Public Relations (PR) practice has for the longest time struggled to find its footing in the sphere of revered professional bodies. While early pioneers of the profession like Edward Bernays thought...


The Art of Business War: Marketing in the Age of Misinformation

Life moves so fast. But take a moment and reflect on the past. We are barely halfway through the 21st Century journey. Yet, it has already been so eventful. Several new trends have...