360 Degrees Real Estate Project Branding

SMD Consulting Associates was hired to undertake a comprehensive branding project. The project, Herencia, is a master-planned gated community in Thika. As an entrant in a market plagued by fraud, the challenge was to position Herencia as a trustworthy project and, at the same time, a value-added real estate scheme where buyers will enjoy a good living. Put differently, we didn’t want to be just one of the many land subdivision schemes.

We began by conducting extensive research to understand Herencia's target market and competitors. Next, we developed a new brand strategy focused on positioning Herencia as a brand promoting family heritage and great community living vibes. We then created a visual identity for Herencia, including a modernized logo, marketing collaterals, and brand guidelines. The project was successfully launched during the 33rd Kenya Homes Expo held at KICC, Nairobi.

• Client: Benvar Estates Ltd
• Category: Brand Innovation & Management
• Date: April 2023

Restaurant Marketing

Hospitality marketing, as a sub-speciality in the greater marketing discipline, has been gathering a lot of interest as hoteliers, restaurateurs and bar owners try to find ways of attracting guests to their establishments. This has been mostly buoyed by an increase in competition and constant evolution in leisure services. In this assignment, we focused on promoting the dining experience and offers on digital media channels to encourage foot traffic.

• Client: Tribal Roots Grill & Cafe
• Category: Brand Innovation & Management
• Date: December 2022

Content Marketing For Mortgage Finance

Many people aspire to acquire a home for their family. But homeownership remains a pipe dream for large swathes of the population, especially the youth, due to the high cost of finance among other challenges. SMD Consulting Associates was retained to assist the company in digital content creation to inform, educate, and persuade the target audience on its role in providing affordable home loans. We started with drafting a digital marketing strategy and followed through with a well-thought-out content calendar. Thereafter, we designed and produced content for distribution. These included artwork and video content.

• Client: Kenya Mortgage Refinance Company
• Category: Brand Innovation & Management
• Date:August 2022

Marketing Planning Session + Strategy Document For FMCG

Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Your strategic planning session is an opportunity to have multiple managers in a room to make important decisions about the future of the organization. In this assignment, we able to work with the client to map out key marketing issues that they needed to focus on 2020 and beyond. We had an engaging strategic marketing planning session that resulted in an elaborate and well thought out plan to drive the business in 2020.

• Client: Aroma Kare Limited
• Category: Strategic Sessions & Training
• Date: February 2020