Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

With the general elections now settled, it is time for fresh beginnings as the country forges ahead. Perhaps, you were planning to start a small business to shore up your income or just pursue your passion. However, launching your dream business or introducing a new service or product into the market is not a small matter and things can go wrong if one doesn’t take adequate precautions.

In our premier post-election edition, we delve into the curious journey of GTM, also known as the Go-To-Marketing Plan. The newsletter shines a light on the meticulous process of introducing a product into the market. This can be done by a new, or an existing business that would like to expand its product portfolio. We hope that you will find this edition highly impactful. Cheers to the new beginnings!

GTM unpacked: How to take your business to the market

There's general confusion among practitioners and entrepreneurs alike between a business plan, marketing strategy and a go-to-market plan. While they are related, they are markedly different. A business plan is broader in scope and considers every aspect of a business. A go-to-market strategy, on the other hand, is focused specifically on delivering a product or service to an end customer. In simpler terms, a GTM strategy is how a company brings a product to market. But how do you do that?...

Quote of the Month

"The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program, just a sharp mind in touch with the situation" — Henry Mintzberg

Business Tip of the Month

Business strategy is vital for any company seeking to grow its business in a strategic manner. And to do it successfully, a business strategy must consider a number of factors including the market, competitors, and the business environment, as well as the company's structure, strengths and weaknesses. It should also be flexible enough to handle change.

Growing in a changing world: Understanding what is taking place within the external environment is important to preparing a strategy that will ensure long-term profit and growth. Understanding changes that are taking place in your industry, or with your marketplace is important. Because if you don’t adapt you die.

Even as a successful business, you need to realize that what made you successful today is not what will make you successful tomorrow. With the rate of change becoming faster every year, it’s increasingly important that we understand what trends are going to impact on our business and our industry, and how we’re going to respond to them.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.