Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Customer service week is coming up, 4th – 8th October 2021. What plans do you have for your esteemed customers? This is a special week set aside for businesses to recognize and celebrate their customers. Though over the years, we’ve made a casual observation that most SMEs don’t participate in customer service week thinking that they need huge financial resources to put together a solid, impactful campaign. For this reason, CS Week has been left to the big organizations who run the show and ostensibly take all the positive perceptions. However, small businesses can delight their customers. It is not incumbent for you to partake in grand CS schemes. All you need is simple, authentic, and meaningful gestures that would equally be impactful on your customers’ hearts and souls. Don’t think too hard, the answers are inside the box!

Why Customer Service in Kenya is Mostly Broken and What to Do About It

You’ve probably had your fair share of negative episodes. Most businesses are still struggling with delivering an excellent customer experience. However, today, slip-ups by organizations are not taken lightly, and persistent poor service can indeed bring down a business. Thus, it's quite saddening to see some organizations waste great opportunities. Shrewd businesses have repurposed customer service as a competitive edge. How can you about it?

Quote of the Month

“Do what you do so well that they will want to see it again and bring their friends.” Walt Disney

Business Tip of the Month

Customer experience has emerged prominently as today’s business benchmark. Indeed, excellent customer service should be mainstreamed and woven throughout the fabric of your business. By no means should it be a single event. But rather, it should be a series of continuous positive interactions that ultimately build formidable brand loyalty and love. CX is somewhat a level playing ground in the world of business. You don’t need excessive budgets to offer a delightful experience to your customers. Although more resources will greatly help, getting the basics right is equally good enough. So, if you don’t have a customer service strategy, be sure to put one in place and make it an integral component of your organizational culture.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.