Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Welcome to our first newsletter edition of 2023! As communicated earlier, we are departing from a monthly to a quarterly series. In this premier issue, we are taking a closer look at the pitfalls of business failure. You know, many people out there have long-held aspirations of managing their businesses. And looking at leading entrepreneurs today, one may be mistaken to think that it is a walk in the park.

But nothing could be further from the truth. The odds are against you. If you are planning to open any business or recently launched one, we wouldn't want you to fail. The spotlight article features some of the most common mistakes that can easily disrupt your dream. As usual, you will find Mindful Musings and Executive Insights. Thank you once again. Enjoy!

Surviving the Odds: Pitfalls of Small Business Marketing

Marketing a small business can be such a daunting task. And without proper marketing, you are most likely to fail. In this insight, we delve into common mistakes that startups make and provide practical tips and strategies to avoid the pitfalls. As a result, you will be able to grow and succeed in a highly competitive market. What are some pitfalls to avoid? ...

Mindful Musings

"Failure is simply the opportunity to begin again, this time more intelligently." - Henry Ford

Executive Insights

Of the areas many small businesses get wrong, none deserves attention more than customer management. But customer service can be a competitive advantage if done right. And you don't necessarily need grand strategies or ideas. You can begin with low-hanging fruits like providing timely and accurate information, resolving customer issues quickly and effectively, and being responsive to customer needs and requests. Such actions can help to build a positive reputation for the business and attract new customers who value good customer service. By providing exceptional customer service, your business can differentiate itself from its competitors, build customer loyalty, reduce customer churn, and create a positive brand image.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.