Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

A lot has been happening lately on the global stage and locally. As we pen this note, the fuel prices have gone up, drought is causing havoc in different parts of the country, and inflation has spiked. All these factors, taken together, are making business difficult, and in extension, the quality of life, at least for many consumers.

Thus, surviving and staying ahead of the game requires constant monitoring, scanning and evaluation of your operating environment. You need to have a sharp nose for winds of change and understand how the undercurrents are likely to shape your enterprise. In view of everything that is going on, once thing is clear: rapid change is happening all around us. How can your business thrive during uncertain times? That’s the crux of our newsletter edition this month.

State of the world and five emerging trends that will impact your business

As much as we try, the operating environment will always mould your business. In our featured insight this month, we take a broad and deep look at the state of the world right now and five macro-environmental factors that are likely to impact your business going forward. Granted, what trends should you watch out for as global volatility grinds on?...

Quote of the Month

“The greatest discovery of all time is that a person can change his future by merely changing his attitude,” -Oprah Winfrey.

Business Tip of the Month

As the economic situation becomes more uncertain, marketing your enterprise gets a little bit complicated. During these times, consumers are likely to review their spending habits, with many opting for cheaper options or, on the extreme, holding off purchases entirely. But it is still possible to manage the situation and probably turn things around for the better. We have five ideas on how you can manoeuvre the dark clouds of uncertainty.

One, understand the dynamics of change and the principles of human behavior. Two, focus on delivering value. Three, listen to and address feedback to retain customers. Four, deploy resources on channels that have the highest potential for ROI. Lastly, identify trends and realign your business to achieve optimal outcomes. We believe by following the above tips, you can rapidly adapt, survive, and grow.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.