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Do you have mobile marketing as part of your overarching business marketing strategy? Well, you should. Otherwise, you could be losing out big time! Indeed, mobile technology is virtually at the centre of our daily activities as the world explores convenient ways to do things at the touch of a button. With that, many people are acquiring and spending a lot more time on mobile devices. So, there’s a great opportunity to reach potential customers with time-based, location-based and personalized messages. In this edition, you’ll learn what mobile marketing is, and some key mobile marketing strategies that you can use to drive business growth.

Powering Your Business With Mobile Marketing

Mobile technology has profoundly revolutionized the way we live, work, and play. Despite the box full of opportunities, many SMEs are yet to leverage the power of mobile marketing. In case you haven’t deployed a mobile marketing strategy before, don't worry. In our insight edition this October, we look at a few ways how your business can deploy mobile marketing to supercharge growth.

Quote of the Month

“Mobile is not the future; it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.” Cyndie Shaffstall.

Business Tip of the Month

Unlike in the past, where businesses sent mass messages hoping to net suitable prospects, today’s landscape requires personalized marketing. They no longer want to be treated as cohorts. It makes them feel less valued, disrespected even. Customers want a seamless experience right from online to offline channels. So, there’s a need to infuse the philosophy of personalized marketing throughout all your marketing programmes. A personalization strategy can include customized email marketing campaigns, personalized ads, targeted product recommendations, tailored content and much more. Leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.