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We have come to the end of another lap in this race called life. How would you rate your business experience in 2022? Did you surpass your targets? It is probably a mixed bag depending on your industry. Some had a good run while others did not. But what matters is that you made it to the end.

The focus, then, should be preparing for the future. We have a new government in place that seeks to transform the economy through a bottom-up approach. Since they are yet to settle, it is still early to tell how their policies will play out and impact businesses. Nonetheless, keep an eye on as issues develop.

Even so, in this final edition, we tried to map out key predictions of what could be in store for us come 2023. From next year, kindly note that we will be doing quarterly editions departing from monthly engagement. With all those many remarks, we would like to take this opportunity to wish you happy holidays and a prosperous 2023. Thank you for being a loyal reader.

Reflections: Looking back at 2022 and forward on what lies ahead in 2023

A lot happened in 2022, from general elections, Ukraine─Russia war to GMO debate. Two questions, though: Which major events and trends stood out for you in 2022, and what are your predictions for 2023? Well, in our last featured insight for the year, we have analysed four factors that we believe businesses and individuals alike should look out for in 2023. So, what are they?...

Quote of the Month

"Every sunset is an opportunity to reset. Every sunrise begins with new eyes." - Richie Norton.

Business Tip of the Month

From our analysis, all indications show that 2023 will be a relatively tough year from a general economic point of view. We might be wrong, but then tell-tale signs are already on the wall: high inflation, low foreign reserves, and political instability, among other factors. As you plan for the new year, take this foresight in mind, and adequately plan to survive and even thrive in case the forecasted recession comes to pass.

All said and done, we would like to take this golden opportunity to express our heartfelt gratitude to you for being a loyal reader of our monthly newsletters. At the start of 2021, we had a subscriber base of slightly over 250 which has since narrowed down to around 130 which includes you. We, therefore, don't take your patronage for granted. Thank you for being with us.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.