Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Hello there! So, this is our final newsletter edition this year. Yep! We’ve once again come full cycle. Indeed, it’s amazing how fast time flies. While 2020 was a devastating year for many businesses, 2021 has been largely promising. As the local economy readjusts, various establishments are slowly recovering and picking up momentum, thanks to the lifting of the curfew order and the ongoing vaccination drive. Doors that were previously closed are now wide open, welcoming customers from all corners. Even as we celebrate return to normalcy, we cannot forget those who were unable to resume operations and closed permanently. Our thoughts and prayers go out to all who lost the battle to the pandemic. For you who made it, we wish you all the best as you work your way back to growth. With that long remark, we take this chance to thank you for your continued support. We don’t take it for granted. Until the next edition, January 2022, may you have a wonderful holiday and a prosperous 2022.

Customer Reviews: How To Sell Without Selling

Selling is touted as one of the toughest in the universe of business management careers. Knocking doors, meeting rude receptionists, and waiting for buying decisions for eternity is not something that anyone would enjoy. But what if we tell you that there is a simple, easy way to get the same sales without struggling so much. In our latest insight edition, we look at ways in which SMEs can sell using customers reviews.

Quote of the Month

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Business Tip of the Month

As we count down to the last days of 2021, this is the perfect time for your business to go into retrospection. Organize an end of the year review meeting and have a candid discussion with your employees to establish what worked, what didn’t work and what you need to start doing. For a change, you can conduct the workshop in a serene resort out of town. If the budget is tight because of the COVID-19 recession, then the company’s boardroom can still work just fine. The best meetings build both results and relationships. Thus, an end-of-year meeting done remarkably well sets the stage for thoughtful reflection and a more energized start to the new year. Remember: engage the team, acknowledge disappointments, renew the business purpose, and lastly, celebrate the good performance and the people who made it possible.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.