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The nature of marketing is evolving faster than many SMEs can cope. Not so long ago, to get a sale, all one needed to do is provide a list of features and their corresponding benefits. It was straightforward. There was no point for you to go through the corners. If you can remember, this was the era when businesses printed thousands upon thousands of flyers for distribution.

Today, the tide has shifted. Customers' attention is fragmented and in disarray. Deadpan marketing cannot work anymore. You may be asking yourself right now, what’s the new formula for marketing success? Well, the magic lies in the art of storytelling. Our edition this month explores the depths of brand storytelling in marketing. How can you attract customers’ attention through storytelling? Dig in to learn more, plus amazing tips that help you create a loyal brand community.

The Art of Story Telling in Marketing

Giving facts and figures about your products and services is important, but you need to weave them into beautiful stories. Storytelling techniques help in simplifying complex brand messages and in the process endearing your business to customers. In a nutshell, when it comes to marketing, brands that tell stories, sell more. But how can you go about it? ...

Quote of the Month

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin.

Business Tip of the Month

In the most basic sense, storytelling in marketing is a learned art of using compelling narratives to communicate about your products or services. For the longest time ever, brands have been far removed from customers. Most companies operate as no-nonsense, stoic monolith organizations, making it difficult to relate. But after all, it's humans who are working behind the brand. You, therefore, need to humanize your brand, i.e., all areas of your business.

Customers today want to connect emotionally with authentic brands. They need to see that they are communicating with everyday humans who are not robotic. To do so, you need to share experiences that they can identify with. The goal is to spur the emotional fire in their belly and inspire them to develop a strong bond with your business. Let your marketing make them feel something in their heart, soul, and mind.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.