Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Did you know that Kenya's Micro, Small and Medium Enterprises (MSMEs) contribute approximately 40% of the GDP with the majority falling in the informal sector? Indeed, small businesses are the growth engines in today’s world economies. They employ a significant part of the working population and produce valuable products and services that make all our lives easier. Nevertheless, operating a small business venture can be an incredibly challenging journey and if not keen, things can fall apart quickly. This month, we dedicate our newsletter to small businesses particularly those who are in their early startup stages or thinking about rolling out another innovative idea. We say unto you, keep going. You will learn and push yourself along the way.

Five Ways of Marketing Your New Business Successfully

Congratulations! Taking such a leap of faith and starting your business is no mean feat. Establishing your enterprise and being your boss is perhaps one of the best feelings in the world other than relishing your favourite food. However, for your business to stand a chance of success, you need to market it professionally. So, how can you market your new business? Read a few ideas on how to get you started.

Quote of the Month

“To be successful, you have to have your heart in your business, and your business in your heart.”—Thomas Watson Sr., chairman and CEO of IBM.

Business Tip of the Month

Most entrepreneurs want to build businesses that stand the test of time. But so many are too busy with the immediate needs of their operations that they do not have time to build sustainable practices for the future. If you want your business to stick around for the long haul, you need to solve an essential problem for your customers. A business can survive and perhaps even thrive with enough happy customers, but eventually, the path of growth will stall if you do not evolve your solutions to meet their ever-growing needs.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.