Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Does your business or organization have a digital footprint? If the answer is no, you may be losing a lot of chances. It is no longer a secret that most people begin their purchase online. That's your company should have a robust digital marketing strategy. The future is digital! Indeed, the evolution of technology has created myriad opportunities, for both small and big enterprises. What we all need to do, is leverage the various tools coming off the technological revolution for business growth.

Our edition this month is dedicated to one tool in the great digital marketing toolbox: search engine optimization (SEO). Despite being in existence for several years, SEO as a digital tactic has remained on the back banner yet, it has immense power to transform your business or organization. In this edition we are asking what is SEO? Why is it important for your business? How does it work? Learn about this and so much more!

The Power of SEO: How To Successfully Position Your Small Business Online

With so many things on the internet competing for people's competition, getting customers' attention is becoming increasingly difficult. This calls for innovative ways of capturing their interest before someone else does. But how can you cut through the noise and successfully position your business online? Well, Search Engine Optimization is the key if implemented at the right time, and it makes a good investment for growing businesses. What should you do to get started?...

Quote of the Month

"No matter how niche or mainstream your market is, great content remains a significant focus for SEO." - Kristopher Jones

Business Tip of the Month

Content is the foundation of any SEO campaign. Whether you're running a local business or an international e-commerce site, publishing SEO-optimized content helps you to attract search traffic. It is for this reason that you should put your efforts into consistently producing high quality and targeted content. Make your content as engaging as if you're conversing with the audience one-to-one. A word of caution though, the focus should be on quality i.e, usefulness not quantity i.e, frequency. If readers love your content, your search ranking will surely improve.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.