Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Did you know that every day, 205.6 billion emails are sent across the globe? Communication is the lifeline of every relationship that we have with other people. In business realms, it is the glue that binds together customers among other stakeholders with the company. From the face value, it appears something simple yet so many people and small enterprises gets it wrong. Without effective communication, there can be misunderstandings, problems, and conflicts among your staff, your clients and everyone else you encounter. Therefore, properly structuring both your internal and external communications should be a top priority. June is the month of effective communication. Fine-tune your communication strategy and tactical approaches to boost your business and personal productivity.

The Art of Business War: Marketing in the Age of Misinformation

Misinformation has emerged as a serious threat to effective communication in the world of business. Driven mainly by malicious intentions, jilted companies (and sometimes customers) are adopting new methodologies in business wars to sabotage competitors. This month, our feature article looks at how organizations can engage in marketing activities in the age of misinformation. Read a few ideas on how to get started.

Quote of the Month

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others,” Anthony Robbins

Business Tip of the Month

If you were to take random a business communication survey, one of the probable findings would be poor communication. A peruse of various social media communities will show you how most customers are vexed by poor business communication. As a business owner, one of the worst things you can do when faced with a conflict, dispute or complaint is ignore it. Take time to analyze how you communicate and be genuinely responsive to all your stakeholders.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.