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Have you ever used influencers in promoting your business? Influencer marketing, also known as branded content or working with content creators, is a certain way to expand the reach of your brand on digital channels. Indeed, influencer marketing has been gaining a lot of prominence in the recent past as companies and organizations try to endear themselves to their customers.

With the creation of the internet and the popularity of social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view. Most young people are today turning to social media to get inspiration from their role models. Our focus this month is on the art of influencer marketing. What do you need to get the best out of your influencer marketing strategy? Learn this and so much more!

The Art and Evolution of Influencer Marketing

Influencer marketing has come a long way. Before the advent of social media, brands would use celebrities who had developed their fame through the traditional forms of media to influence their target market. But with time, it becomes difficult for companies to constantly keep creating shareable content and have authentic, organic engagement with their consumers. Let’s look at how to make a social media influencer program work for you...

Quote of the Month

"Welcome to a new era of marketing and service in which your brand is defined by those who experience it." — Brian Solis

Business Tip of the Month

Influencer marketing offers great opportunities to reach your target audience, and it is something that you should incorporate on your overall marketing strategy. When planning your influencer marketing program, you need to consider three factors: relevance, reach and resonance.

A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target audience. When it comes to reach, review the influencer’s follower base. It mustn’t be necessarily huge, but it should be effective and aligned with your goals. Lastly, consider the potential level of engagement the influencer can create with an audience relevant to your brand.

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SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.