Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Happy New Year! We are indeed pleased to have you back and trust that you crossed over in good health. This is our premier edition in 2022 which also happens to be our first anniversary since we started sharing dispatches on great business tips and insights. We, therefore, take this opportunity to thank you for being a loyal fan and journeying with us this far.

After a tumultuous 2021, our focus this year will be making Kenyan SMEs great again. As such, business recovery is at the heart of our strategic initiatives for our clients this year, while also considering the fact that the general elections are coming up in August. Even so, we hope things will turn out just fine. Indeed, the firm and the entire team is all set and ready to serve you with exceptional professionalism. Let’s do this!

The Year Ahead: Marketing and Business Landscape Outlook For 2022

Every new year, we all travel to unchartered territory with uncertainties hanging over our heads. While it is impossible to predict with precision, we believe five themes will dominate 2022 and consequently impact businesses as well as individuals. Therefore, as you plan, it is vital that you put each one of them into consideration so that you are well-prepared. Wondering what they are?

Quote of the Month

“Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.” – William Durant.

Business Tip of the Month

The pandemic has caused disruption that has since seen many enterprises experience stagnation, with others shutting down entirely. Most were found flat-footed and couldn’t cope when the coronavirus went on a rampage, destroying everything in its path. If you are a victim of the COVID-19 recession, don’t wait too long to start rebuilding. At SMD Consulting Associates, we believe that 2022 is the year that you should put in place business recovery efforts to survive and, ultimately, thrive. To this end, consider doing four things. One, revise your current overall business. Two, offload assets that have low returns. Three, conduct cost rationalization to achieve a lean expenditure budget. And lastly, four, increase your revenue by going to new markets and increasing sales efforts.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.