Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Lately, customer loyalty has been a struggle for many businesses. They’ve become picky and, in some cases, outright arrogant. Even so, you can’t really blame them as there are many offerings in the market to choose from. How, then, can businesses thrive in this new era of unlimited choices and sophisticated customers? Our newsletter edition this month is dedicated to building a brand community.

At SMD Consulting Associates, we believe that sustainable growth becomes much easier by recruiting, nurturing, and maintaining a strong brand community. Think of Apple and Halley-Davidson, for example. This calls for developing strong personal connections with every customer who walks through the door. Podcasts can be a good start. Read through our research on podcasting trends in Kenya and so much more!

Podcast Listenership Trends Among the Kenyan Youth: Are Podcasts Viable Advertising Channels?

Podcasts have been gaining currency since the COVID-19 pandemic struck back in 2020. The growth has been mainly buoyed by the democratization of the new media and partly by an increased search for peer learning opportunities in a bid to deal with the complexities of today’s contemporary lifestyle. With many new podcasts springing up every day, we got a little curious. Are podcasts viable advertising channels?...

Quote of the Month

"If a brand wants to build social communities, capital, and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands" —Simon Mainwaring

Business Tip of the Month

Building a brand community is a continuous, relentless undertaking. To stand a greater chance of succeeding, you need to approach it as a corporate/business strategy as opposed to a function domiciled in the marketing department. This calls for aligning all company’s systems and procedures to maximize the brand experience.

When getting started, engineer the brand community to serve the members’ interests not your own. These are varied and can include the exchange of ideas, peer support, and inspiration, just to mention a few. Remember, people are more interested in the social links that come from brand affiliations than in the brands themselves. So, let all members play a role rather than you domineering conversations.

Community is a potent strategy if it is approached with the right mind-set and skills. A strong brand community increases customer loyalty, lowers marketing costs, authenticates brand meanings, and yields an influx of ideas to grow the business. Through commitment, engagement, and support, companies can cultivate brand communities that deliver powerful returns. When you get community right, the benefits are irrefutable.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.