Email: consult@smdassociates.co.ke Mobile: 0748 812310 | 0732 821364

Society is increasingly becoming highly individualistic. Everyone is going their way. Take the current COVID-19 pandemic, for instance. Whilst it could have been much easier for all countries to come together and tackle the problem as one, each country has instead isolated itself with some hoarding excess vaccines. We’ve certainly come to the end of globalization. Nothing will be the same again going forward. Despite the waves of change, so much can happen when we come together. You may be feeling alone, stuck on an island of independence. Yet, there are plenty of opportunities hiding in plain sight. You only need to cross over and talk to your business peers. This month, we are looking at leveraging the power of partnerships during tough times and beyond. Try to forge strategic alliances in your area of specialization and deliver added value for your customers. Great rewards await you!

Partnership Marketing: Collaborating During Tough Times & Beyond

We need each other. No one can truly survive by themselves. Partnerships can benefit various facets of your organization, depending on the nature and goals of your business. One of the prime areas for collaboration is marketing in what is commonly referred to as partnership marketing. There are several points of cooperation in the vast world of the marketing value chain-from production, distribution to promotion. So, how do you get started?

Quote of the Month

“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating.” – Simon Mainwaring.

Business Tip of the Month

As a small business, you may not have the financial muscle to roll out pervasive marketing campaigns. However, you can still compete favourably in today’s marketplace by joining hands with another company that compliments your services or products. The trick lies in discovering hidden opportunities with great potential within your ecosystem that will result in significant value for all the parties involved. For example, if you are an e-commerce company, you can work out a distribution/promotion partnership with a logistics company. Lay the land and once you’ve signed a partnership, focus on building and nurturing the relationship while keeping your eyes on the horizon for more synergies.

ABOUT US

A STRATEGIC MARKETING CONSULTANCY FIRM FOR SMES

SMD Consulting Associates is a strategic marketing consulting firm based in Nairobi dedicated to driving excellence of African SMEs with a vision to create the next generation of exceptional, continental business enterprises. As an SME, you need a partner who truly understands your business and its unique challenges. At SMD Consulting Associates, we have perfected the art and science of optimizing the performance of small businesses through strategic marketing consultancy services. As a marketing agency, we offer online marketing which includes corporate website design, social media marketing, email marketing, blogging, SEO, and PPC advertising. For those starting up their entrepreneurship journey, we offer strategic marketing plan and associated deliverables like branding, company profile among others to get you started. Talk to us today.